T2D3 Software Update: Welcoming the Founder to CEO (F2C) Journey thumbnail

T2D3 Software Update: Welcoming the Founder to CEO (F2C) Journey

Neeraj Agrawal Contributor More posts by this contributor It’s been four years since TechCrunch published my blog post The SaaS Adventure, which introduced the concept of a “T2D3” roadmap to help SaaS companies scale — and, as an aside, explored how well my mom understood my job as an “adventure capitalist.” The piece detailed seven…

Neeraj Agrawal
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It’s been 4 years given that TechCrunch published my article The SaaS Experience, which introduced the idea of a “T2D3” roadmap to assist SaaS business scale– and, as an aside, explored how well my mother understood my job as an “experience capitalist.” The piece in-depth seven unique phases that enterprise cloud start-ups should browse to attain $100 million in annualized income. Specifically, the post motivated business to “triple, triple, double, double, double” their income as they strike particular milestones.

I was blown away by the reaction to the piece and gratified that a lot of creators and financiers found the T2D3 structure practical. Recalling now, I think a lot of the advice has stood the test of time. However plenty has actually also altered in the broader tech and software markets because 2015, and I desired to update this suggestions for creators of hyper-growth business in light of the market moves that have occurred.

Possibly the most notable modification in the last 4 years is that the variety of playbooks for business to follow as they sell software has actually broadened. Today, more companies are embracing product-led growth and a less-formal, bottoms-up model– staff members are swiping credit cards to buy a product, and not necessarily interacting with a human sales representative.

Much Of the most high-profile, recent software application IPOs structure their go-to-market operations by doing this. T2D3’s stages, by contrast, focus rather a bit on scaling a business’s internal sales function to grow. Indeed, both a product-led and a sales-led technique are practical in today’s growing B2B-tech market.

What’s more, the earnings needed for a software application business to go public has increased dramatically in the last four years. This indicates that software founders need to focus not just on building a scalable item and finding scalable go-to-market channels, but also developing a scalable org chart. Nowadays, what is limited for software founders isn’t money from investors; it’s fantastic human talent.

So in addition to T2D3, my company and I are now concentrating on another creator journey: F2C, or the shift from founder/CEO to CEO/founder. This journey can take many courses, however preferably it starts with the traditional hustle to find early product/market fit.

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