At some point you might be able to make a 3D scan of your body utilizing your phone, then get the virtual you to try on new clothing and walk your living room wearing them.
That concept is the directing star for Adobe’s early work to meld enhanced truth and shopping. To assist start its Adobe Top conference, the software company showed me a model demonstration of an AR male design walking throughout a real-life meeting room, as well as virtual areas like a hotel lobby and a wooded treking course.
The idea was to show online buyers the actual fit, appearance and motion of clothing, and also let them see pieces in more backgrounds.
There’s still plenty more work to do, such as improving the lighting and shading of the designs and movement of the clothes. But Adobe is hoping this project will bring online clothing shopping a little closer to the real thing in shops, providing customers more info on the pieces they’re interested in.
For sellers, this effort could reduce online returns by helping buyers make better acquiring decisions and also enhance sellers’ sales by getting people to mix and match looks online, said Roger Woods, director of mobile item and strategy for Adobe Experience Cloud.
Adobe isn’t the only company adding AR to shopping. Last month, Warby Parker presented Virtual Try-On, which utilizes an iPhone’s augmented-reality abilities and selfie camera to put a digital pair of glasses on your face. Wayfair and Amazon already use AR in their apps to help individuals check out the appearance and size of furniture in their homes before buying.
Adobe stated it’s still evaluating its deal with some retailers (it would not state who) and it’s a long way far from letting folks create their own individualized virtual designs. But it’s hoping this early work gets it one step closer to an AR shopping future.