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Ice Brains Software  Co., Ltd was founded in August 2005. We are located in Saint-Petersburg, Russian Federation.


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We are focused on service and customer satisfaction. Our business models include pilot and ad hoc projects, repeat projects, and Offshore Development Centers. We are comfortable with a variety of approaches to pricing.


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Recent Posts

Why Steve Jobs decided to call Apple the company

The origin of the name and the different logos that the Cupertino giant had over the years

“We were on the road and Steve says, ‘I have a name, Apple Computer, we’re still thinking about alternatives but we did not think of anything better.” Thus the name of the giant of Cupertino according to Steve Wozniak arose. The story is part of a home video recorded in the mid-80s, where the then-duo of entrepreneurs told employees of the company the origins of Apple.

But why the name? According to Jobs told his biographer, Walter Isaacson, the idea came one day when he was returning from a farm with apple orchards (on the other hand he had also worked for a time in that type of farms in Oregon) and he thought the name sounded “funny, vital and not at all intimidating. ”

In addition, at that time I was doing a diet based exclusively on fruit and, on the other hand, with the name Apple I would appear on the phone list before Atari, where I had worked for a while with his partner Wozniak. In this way, he was literally ahead of one of the great competitors of that time.

As you can see, Isaac Newton is not related to the name although he was the protagonist of the first company logo that was designed, in 1976, by Ronald Wayne, one of the founding partners of Apple, together with Wozniak and Jobs.

Image result for Why Steve Jobs decided to call Apple the company

Wayne was only a few weeks in the company. When he left, he sold 10% of his stake in the company for USD 800. He later signed a document renouncing the right to make any subsequent economic claim. If today he had kept his share in Apple, he would have close to 90 billion dollars.

In 1977, graphic designer Rob Janoff was commissioned to create the company’s new logo. This is how the bitten apple was born. It was decided that she had a bite so she would not be confused with a cherry or tomato.

Image result for Why Steve Jobs decided to call Apple the company

There is also a somewhat more poetic version that says it was a metaphor to illustrate the idea of “eating the apple of knowledge” or was in tribute to Alan Turing, a computer genius, who committed suicide by biting an apple poisoned with cyanide. However, this version was denied several times.

On the other hand, the colors of the logo were to indicate that Apple II computers had color screens.

In 1998, when the iMac was launched, the logo was no longer displayed in its multicolor version. It was the beginning of the black silhouette that is seen today. A more minimalist logo that was imposed and today is the unmistakable symbol of the brand.

The 5 main novelties brought by Google’s Android P operating system

The beta version was open to the public during the annual conference of developers and anticipated the trends that the technology giant seeks to install completely in the users

One of the most anticipated events news Google I / O was the launch of the new operating system from Google, Android P, which is now available for download in beta and promises to change the habits of users to their cell, the hand of artificial intelligence.

The final version is planned for next August, date in which the true name of the system will also be known (probably some candy or candy that begins with P), but the advance already allows to prove the main novelties of the system.

Google opens its doors. Usually, the previous versions are usually restricted to their own cell phones (the Pixel models), but for this release, there are seven brands that can operate with the system: Nokia, Vivo, OnePlus, Xiaomi, Sony, Oppo, and Essential. The download can be made on the Android page.

As explained Sameer Samat, vice president of Google Management, in a conference, the opening benefits the operating system “because the user experience is different in Argentina or China.” Thus, it evaluates the variants that can be provided by equipment manufacturers for the different markets.

Greater battery efficiency. Google assured that the new configuration of the system allows a saving of up to 30% of the load, pointing to one of the main considerations and complaints on the part of the users.

The executives explained that Android P “puts to sleep” the applications that, with the use of artificial intelligence, predict that they will not be used in the next hours or days so that the processor does not lose energy in them. Sometimes (not in all cities), it is enough to check the weather forecast once a day, or even less. Thus, the system may not dedicate resources to it during the rest of the day.

” Digital well-being”. The new Android also comes with “Digital Wellbeing”, one of the most representative initiatives launched in this event and one of the three pillars of the launch, together with Intelligence and Simplicity. As the main tool, the system will come with a dashboard that shows what are the most used applications in the device and how much time has passed (or lost, as the case may be), so that the user is aware of the hours spent.

The figures with the use of each application

“It’s interactive, you can analyze trends, maybe I see that on the weekend I use my mail a lot, and I realize details like those I do not want to keep,” Sameer said. You can also set an hour from which the phone starts to lower the tone (before sleep, with the Wind Down function) and set time limits for certain applications, although with some flexibility. “We are not going to block apps, but we will put the user in control of what he does,” the vice president added.

I came home, goodbye to work. In Android P you can also separate personal applications and work, to cancel the second to get home or be with family or friends.

“It’s one of my favorite features,” said David Burke, vice president of Engineering at Google, who had not mentioned this feature due to lack of time during his presentation at the main talk on Tuesday.

Gestural navigation. The new operating system offers new scrolling options to open the applications. Among them, a function very similar to that offered by the iPhone X, but from Google say it was in development before Apple announced: a “half Swype” up (not necessarily on the home screen) that opens a section with three parts: the recently used apps, a search bar and the applications that the system suggests, based on factors such as time, place or previous use. In this way, with the App Actions feature, the cell phone launches a prediction of what the user will do next.

In this section, in addition, by sliding to the sides, you can move on to other open applications. And with a full vertical slide, the entire application menu is displayed.

Android has not eliminated the buttons, a decision feared by some users, but gestural navigation makes the public less and less dependent on them.

Why Steve Jobs decided to call Apple the company

The origin of the name and the different logos that the Cupertino giant had over the years

“We were on the road and Steve says, ‘I have a name, Apple Computer, we’re still thinking about alternatives but we did not think of anything better.” Thus the name of the giant of Cupertino according to Steve Wozniak arose. The story is part of a home video recorded in the mid-80s, where the then-duo of entrepreneurs told employees of the company the origins of Apple.

But why the name? According to Jobs told his biographer, Walter Isaacson, the idea came one day when he was returning from a farm with apple orchards (on the other hand he had also worked for a time in that type of farms in Oregon) and he thought the name sounded “funny, vital and not at all intimidating. ”

In addition, at that time I was doing a diet based exclusively on fruit and, on the other hand, with the name Apple I would appear on the phone list before Atari, where I had worked for a while with his partner Wozniak. In this way, he was literally ahead of one of the great competitors of that time.

As you can see, Isaac Newton is not related to the name although he was the protagonist of the first company logo that was designed, in 1976, by Ronald Wayne, one of the founding partners of Apple, together with Wozniak and Jobs.

Image result for Why Steve Jobs decided to call Apple the company

Wayne was only a few weeks in the company. When he left, he sold 10% of his stake in the company for USD 800. He later signed a document renouncing the right to make any subsequent economic claim. If today he had kept his share in Apple, he would have close to 90 billion dollars.

In 1977, graphic designer Rob Janoff was commissioned to create the company’s new logo. This is how the bitten apple was born. It was decided that she had a bite so she would not be confused with a cherry or tomato.

Image result for Why Steve Jobs decided to call Apple the company

There is also a somewhat more poetic version that says it was a metaphor to illustrate the idea of “eating the apple of knowledge” or was in tribute to Alan Turing, a computer genius, who committed suicide by biting an apple poisoned with cyanide. However, this version was denied several times.

On the other hand, the colors of the logo were to indicate that Apple II computers had color screens.

In 1998, when the iMac was launched, the logo was no longer displayed in its multicolor version. It was the beginning of the black silhouette that is seen today. A more minimalist logo that was imposed and today is the unmistakable symbol of the brand.